Case Study - Elmex and Meridol

See how we manage the brands effectivelyDo you know which toothpaste is the absolute market leader?How did we become the leader?

Elmex Sensitive Plus is the best-selling toothpaste in the Polish market. Elmex Anticaries is the second best-selling toothpaste.
 

Top 10 toothpastes in Poland
by share in value

wykres
According to Nielsen, Retail Audit, 2006



 

Our Results

Elmex Kids - Poland’s #1 children’s toothpaste
share by value 23.9% in the children's toothpaste market

sales total Poland
Nielsen, Retail Audit, 2006

Career

You want to join the team of our specialists?

Learn more about the current job offers»





Who Chose Us?