Brand Management

Good brand management is the key to success. Brand management is a complex process which requires commitment and consistency as well as market insight and an understanding of the needs of potential consumers.

Did you know that...

We launched a new product category of dental floss in Poland in co-operation with dental professionals in 1991?

Our activities cover 4 stages:

  • Review of the Current Status

  • Launching the Brand

  • Advertising and Promotion activities

  • Monitoring Performance

Experience that we have gained through the years let us properly evaluate the potential of particular brand and with consequently implemented activity plans utilise its strengths to make this brand a market leader.

 

 

Contact us

We will be happy to take your questions and to tell you more about our company and service.

tel.: +48 22 646 22 77
e-mail: biuro@rada.pl


 

Our Results
Meridol – Poland’s #1
gum problem toothpaste
share by value  25.4 %
in the gum problem toothpaste market
sales total Poland
Nielsen, Retail Audit, 2006

Career

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