Review of the Current Status
Did you know that...Poland’s chemical categories basket is growing dynamically? It grew 13% by value YoY in 2006.
We pay special attention to monitoring of the competitors’ activities as well as to trends in consumer behaviour patterns. The evaluation of the current status helps us to properly define the target consumer group.
This stage of our work includes:
Understanding of the strategy of the brand owner
Brand analysis and its fit with the Polish market
Market segmentation and definition of the target group
Review of competition in the selected market segment
Selection of brand features ensuring a strong market position, consumer loyalty, and target sales volumes.
We will be happy to take your questions and to tell you more about our company and service.
tel.: +48 22 646 22 77