Advertising and Promotion Activities

At this stage, we define and implement the adequate model of communication. We co-operate with advertising agencies and media houses to execute effective advertising campaigns. We adapt materials produced by suppliers or we create our own materials matching the needs of the Polish market. We specialise in BTL activities: we develop innovative POS materials and new marketing concepts.

Did you know that...

There are 5.3 hypermarkets per 1 million people in Poland, which puts us in the 18th position in Europe? The European average is 15 hypermarkets per million.

This stage covers:

  • Promotion of sales

  • Public relations

  • Media advertising

  • Direct marketing

  • Participation in industry fairs

The diversity of our communication tools ensures effective reach to a large group of consumers.

 

Contact us

We will be happy to take your questions and to tell you more about our company and service.

tel.: +48 22 646 22 77
e-mail: biuro@rada.pl


 

Our Results

Elmex – # 1 mouth rinse in hypermarkets
share by value 30.4%

sales in hypermarkets
Nielsen, Retail Audit, 2006

Career

You want to join the team of our specialists?

Learn more about the current job offers»



Who Chose Us?