Launching the Brand

Together with the brand owner, we define the strategy, agree on the tactics, and define the marketing mix to ensure a close match with the corporate goals and with the brand targets.

Did you know that...

There are 38 discount stores per 1 million people in Poland, which puts us in the 38th position in Europe? Poland’s average is 6 times lower than in Norway.

This stage includes in particular:

  • Definition of the product portfolio enabling the achievement of the goals

  • Selection of the distribution channels for the defined positioning in order to ensure the right product availability and display

  • Definition of prices to ensure product competitivity and adequate consumer perception

  • Compliance of the packaging with Polish legislation

  • Product registration with competent authorities

  • Definition of advertising and promotion activities and budgets

  • Launch of products on the market.

 

Contact us

We will be happy to take your questions and to tell you more about our company and service.

tel.: +48 22 646 22 77
e-mail: biuro@rada.pl


 

Our Results

Elmex Sensitive Plus - Poland’s #1 toothpaste
share by value  4.5 %

sales total Poland
Nielsen, Retail Audit, 2006

Career

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Who Chose Us?