Case Study - Elmex and Meridol

See how we manage brands effectivelyDo you know which toothpaste is the absolute market leader?How did we become the leader?

Over 5 years, we have grown the market share in Poland of Elmex and Meridol toothpastes manufactured by GABA International AG of Switzerland by more than three times, reaching the third position among all producers in the category!
 

Elmex and Meridol brands share by value
in the toothpaste market in Poland

wykres
According to Nielsen, Retail Audit, 2001-2006



 

Our Results

Elmex Sensitive Plus - Poland’s #1 toothpaste
share by value  4.5 %

sales total Poland
Nielsen, Retail Audit, 2006

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