Within several years, we have developed and implemented the optimum programme for Elmex and Meridol brands, including the right approach to building the brands, reaching the consumer, and developing excellent distribution in carefully selected channels.

To make a success in the market, it is very important that consumers who want to buy the toothpaste or mouth rinse can easily find them in the point of sale. Our sales force ensures excellent availability of Elmex and Meridol toothpastes in those distribution channels where the consumer expects to find them. Thanks to these efforts and effective co-operation with separate sales channels, the Elmex toothpastes reached 99% weighted distribution in Polish pharmacies, the top result of any toothpaste brand in the Polish market!

Weighted distribution of Elmex toothpaste
in key sales channels in Poland

According to Nielsen, Retail Audit, 11-12.2006

Weighted distribution of Elmex toothpaste according to Retail Audit carried out by ACNielsen Polska Sp. z o.o. on a representative sample of pharmacies (handling distribution), cosmetic stores and drugstores (handling distribution) and hypermarkets (selling distribution) in Poland. November-December 2006 data.

Top 10 toothpaste brands in Poland
by weighted distribution in pharmacies

According to Nielsen, Retail Audit, 11-12.2006

Toothpaste distribution in pharmacies – top 10 toothpaste brands in Poland by handling weighted distribution according to Retail Audit carried out by ACNielsen Polska Sp. z o.o. on a representative sample of pharmacies. November-December 2006 data.

But the right level of distribution is not everything.

Elmex and Meridol toothpastes are upper-shelf products and consumers have to understand their unique effect. It is a very important part of our mission to communicate product information to dental professionals. Equipped with this background knowledge, they can recommend the products best matched to the needs of their patients.

Our products are recognised by dental professionals, both practitioners and researchers. Elmex toothpaste has for years been most frequently recommended and used by dental professionals in Poland.

What toothpaste brand is most frequently recommended
by dentists to patients? (first response)

According to Synovate, survey on a representative sample of practising dentists in Poland, 05.2005, 07.2006, 01.2007

Toothpaste brands recommended by dentists (first spontaneous response) according to Synovate Sp. z o.o. research carried out on a representative sample of practising dentists in Poland. Research carried out in May 2005, July 2006, and January 2007.

What toothpaste brand is most frequently used by dentists?
(first response)

According to Synovate, survey on a representative sample of practising dentists in Poland, 05.2005, 07.2006, 01.2007

Toothpaste brands used by dentists (first spontaneous response) according to Synovate Sp. z o.o. research carried out on a representative sample of practising dentists in Poland. Research carried out in May 2005, July 2006, and January 2007.

As a result of our work, Elmex Sensitive Plus is the best-selling toothpaste by value in the Polish market, Elmex Anticaries is the second best-selling toothpaste, and Elmex is the brand most frequently recommended and used by dental professionals in Poland.