Distribution level

Our Sales Department ensures a high weighted distribution of all products. We achieve excellent results both in modern trade and traditional trade. Elmex has the highest weighted distribution in the toothpaste category in pharmacies. Similarly, Jordan has the highest distribution in the toothbrush category in pharmacies.

Our Sales Representatives during visits use tablet PCs to record the shelf presence and display quality of products. As a result, we are always up to date with the distribution and display of all managed brands in retail points of sale visited by our team.

We can analyse this information on many levels including:

  • by distribution channel

  • by Sales Representative

  • by region and country-wide.


 

Distribution of toothpastes in Poland:
top toothpastes by weighted distribution for different brands

wykres
According to AC Nielsen, Retail Audit, 11-12.2006



Weighted distribution of Elmex toothpaste
in key sales channels in Poland

wykres
According to Nielsen, Retail Audit, 11-12.2006



Top 10 toothpaste brands in Poland
by weighted distribution in pharmacies

wykres
According to Nielsen, Retail Audit, 11-12.2006



Top 5 toothbrush brands in Poland
by weighted distribution in pharmacies

wykres
According to Nielsen, Retail Audit, 11-12.2006



Contact us

We will be happy to take your questions and to tell you more about our company and service.

tel.: +48 22 646 22 77
e-mail: biuro@rada.pl


 

Our Results

Elmex – # 1 mouth rinse in hypermarkets
share by value 30.4%

sales in hypermarkets
Nielsen, Retail Audit, 2006

Career

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